Shore bets pay off

Atlantic City has played its cards right in marketing to young adults

By Tara Nurin
Philly EDGE Correspondent

Monica Moore and her boyfriend, Chris, couldn’t believe their good fortune. After gambling for six hours in Atlantic City, they were “up” at the blackjack table and they wanted to celebrate. Normally a frugal couple, the 20-somethings from Camden County quickly agreed to spend some of their winnings on dinner at a restaurant in one of the 11 (at the time) casinos in the Jersey resort city.
But that’s when their luck ran out.
“We take a walk down the boardwalk and we stop at Caesars. We figure we can get a good meal at Caesars, right?” Moore recalls. “Well, the only restaurant -- besides the buffets -- that was open was Planet Hollywood. So he’s up 800 bucks and we end up having a dinner from paper sunglass-shaped menus. It was ridiculous.”